Elvetia face multe lucruri bune inafara de ciocolata cu lapte, chiar si lumini de studio. Un brand popular in acest sens e Elinchrom. Produsele sunt reprezentate si in Romania. Pana si eu am achizitionat recent din Berlin un echipament Elinchrom pe baza de baterie, anume Quadra, cu toate ca cele mai bune sisteme de lumina din lume sunt de departe cele oferite de Profoto.

Recent a murit owner-ul brandului Elinchrom, Malcolm. L-am cunoscut personal si ne-am vorbit de cateva ori la Photokina. Amabil, interesat de noi relatii – Malcolm era un om sociabil, amabil. A murit pe 30 decembrie 2013. Din ce citesc in presa internationala – familia va continua sa administreze micul imperiul.

“Elinchrom continues to be family owned, building on Malcolm’s legacy of industry leading innovation, quality and value.”

Born in 1929, Malcolm D. Whittle began his career in the photographic industry in post-war England, trading in second-hand cameras. He grew this into a large photographic supplier with many stores — eventually becoming the world’s largest distributor of Elinchrom products.

He took over Elinchrom after the Swiss founder, Gerry Demieville, died in 1985. The company celebrated its 50th anniversary in 2012 as a “world brand and trendsetter in lighting technologies”, popular among professionals and enthusiasts alike.