Umbland aseara prin Tokyo in cautarea unor locuri de fotografiere am descoperit, in celebrul district Ginza, in imediata apropiere a celebrei intersectii in care pietonii traverseaza in acelasi timp in toate directiile – Sony Building.

Sony Building Tokyo

Aparent nimic neobisnuit, mai ales ca am avut ocazia sa admir Sony Center Am Potsdamer Platz in Berlin, unde am avut placuta surpriza sa descopar un raft plin de articole Sony de ultima generatie la preturi mult reduse fata de cele sigilate, doar pentru simplul motiv ca erau returnate si, prin urmare, „folosite”. Dar cu aceeasi garantie internationala de 2 ani!

Revin asadar la Tokyo, unde inca de la intrare o doamna bine imbracata, cu make-up in „stil japonez”, vorbind bine limba engleza m-a salutat, intrebandu-ma daca sunt turist si eventual daca doresc sa stiu mai multe despre Sony Building, respectiv daca doresc sa achizitionez bunuri Tax Free?. Am raspuns afirmativ. Doamna mi-a scos o harta si a inceput sa-mi povesteasca pe indelete ce gasesc la fiecare dintre cele 8 etaje…, cum sa cumpar fara Taxe (reducere de 8%)! I-am multumit si am urcat direct la etajul 6, unde se afla Sony Gallery. Am descoperit o expozitie de fotografie.

Locatia e foarte placuta, e relativ mica, tocmai buna pentru o expozitie de autor.  Se auzea muzica in surdina, iar pe ecranul unui TV rulau imaginile fotografului, dar existau si exponate bine printate.

Intr-un colt, sub un cub de sticla, se aflau cele 2 aparate si 3 obiective utilizate de fotograful respectiv. Frumos facut.

Ulterior, la etajul 8, am descoperit o expozitie de obiecte Sony, construite din anii 70 pana acum! WOW! Locatia arata perfect: bine iluminata, cu nenumarate informatii, in plus 2 doamne superbe abia asteptau sa va raspunda la intrebari, daca le aveati. Alti 2 domni, imbracati in uniforma si cu manusi albe –  aveau grija ca exponatele sa nu fie atinse.

Iata un film de 8 minute facut „din mana”, cu tableta. Enjoy!

Expozitia se numeste: “Sony Design: MAKING MODERN” //

Exhibition of historic Sony products and photos embracing its designs

Since its foundation in 1946, Sony has maintained the spirit of “doing what has never been done before,” and has created numerous products and designs that symbolize the evolvement of time.

This is the spirit that Sony has always had, and that will never change. Sharing an appreciation for this attitude, Rizzoli International Publications of New York, with an established reputation in art and design books, decided to publish “Sony Design: MAKING MODERN.”

The book contains photos testifying to Sony’s history, and new photos taken of Sony’s successive designs.

An exhibition will be held at Sony Building of Ginza in Tokyo to commemorate the publication of this book. Around 30 products from the 70s to today will be placed on display.

Historic products such as the original WALKMANR, which gave birth to today’s „listen on the go” lifestyle,” and the Profeel, which created a new concept in TVs, are nostalgic, yet fresh even today.

PlayStationR and other more recent products will also be put on display, giving insights into the evolution and maturation of designs. We look forward to your visit.

In concluzie: am petrecut 2 ore in Sony Building din Tokyo, fara sa-mi dau seama cum a trecut timpul. Cum magazinele aici inchid surprinzator de devreme, la ora 19 deja eram poftit foarte politicos afara, nu inainte de a primi o carte de vizita pe care era printata urmatoarea promotie! Frumos, totul elegant, civilizat. Si plin de flori!

Daca exista superbissim, ar trebui inventat si un sinonim: Sonyssim!